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'Marks and Spencer enters China'

Please read the case titled ‘Marks and Spencer enters China’ and answer the following questions: 1. (a) Analyze the different Global Product Planning Strategic Alternatives provided by the Product-Communication Strategy Matrix as applicable to M&S’ entry into the Chinese market, and identify the best strategy option for the Chinese market. (b) Do explain your rationale for choosing the option. 2. (a) What considerations of style and design, color and product quality did M&S overlook when it entered the Chinese market? (b) Why are these elements important to study when expanding internationally, specifically into China? 3. (a) What factors will influence M&S’ pricing decision in China? (b) Explain at least two of them in detail. 4. (a) Analyze the advantages and disadvantages of a cost- pricing strategy for M&S to pursue in China. (b) Explain in detail an alternative pricing strategy that M&S could find more optimal for the China market. 5. (a) What trade-offs are necessary for M&S marketers to consider when deciding whether to standardize or localize its global advertising and communication strategy? (b) Based on these trade-offs, what would be your choice for M&S’ advertising and communication strategy in China? Answers should be about a page for each question.
Please read the case titled ‘Marks and Spencer enters China’ and answer the following questions: 1. (a) Analyze the different Global Product Planning Strategic Alternatives provided by the Product-Communication Strategy Matrix as applicable to M&S’ entry into the Chinese market, and identify the best strategy option for the Chinese market. (b) Do explain your rationale for choosing the option.
Assignment ID
313047
Discipline
CREATED ON
8 November 2017
COMPLETED ON
11 November 2017
Price
$40
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8 November 2017
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8 November 2017
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8 November 2017
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8 November 2017
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11 November 2017
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11 November 2017
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