Nowadays, designers are far from being the submissive servants of a faceless crowd. A talented and creative designer obtains the power to vary the face of the world, to project new manners of communication, to form an aesthetically oriented perception of the viewer. There is no real difference between creation of a new commercial logo and elaboration of an ergonomically better format of a chemistry lab report – each task requires creativity and individuality to make the work in a good way unforgettable. Nowadays, practically anyone has a possibility to turn informational flows traffic to a necessary direction. However, only gifted individuals have the ability to transform an informational pattern into an ergonomically favorable form in order to make a message understandable, catchy and aesthetically attractive. These qualities are priceless in conditions of a free market and permanent social competition. The main achievements of design study can find their materialization in the modern digital world practically within minutes. Hereby, all these factors prove the significance of design courses.